My name is Danielle Latham and I am the Owner and Principal Stylist of Latham Loft Style. I started out simply wanting to look good in my own clothes. The confidence that I felt in a stylish, well put together outfit lasted all day. It even impacted how I approached my career in corporate America. I walked a bit taller. I spoke up in meetings a little more. I noticed that the more effort I put into my "look" the more people paid attention to me. The more they noticed, the more they listened. The more they listened, the more they wanted to hear. That's when I made the connection between my Style and my Performance. I found that there was a direct correlation between my Signature Style and how people perceived me.
That desire evolved into Latham Loft Style.